Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/99742
Title: | A study of impact of sales promotion schemes on product preferences and brand perception with reference to select FMCG products |
Researcher: | Ghorpade, Veerdhawal |
Guide(s): | Ingawale, V S |
Keywords: | Cash discount FMCG products International brand Unmarried |
University: | Bharati Vidyapeeth Deemed University |
Completed Date: | 2014 |
Abstract: | Abstract available |
Pagination: | 338p. |
URI: | http://hdl.handle.net/10603/99742 |
Appears in Departments: | Faculty of Management |
Files in This Item:
File | Description | Size | Format | |
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01_title.pdf | Attached File | 221.51 kB | Adobe PDF | View/Open |
02_certificate.pdf | 280.16 kB | Adobe PDF | View/Open | |
03_declaration.pdf | 220.52 kB | Adobe PDF | View/Open | |
04_certificate.pdf | 220.12 kB | Adobe PDF | View/Open | |
05_aknowledgements.pdf | 346.75 kB | Adobe PDF | View/Open | |
06_abstract.pdf | 133.78 kB | Adobe PDF | View/Open | |
07_contents.pdf | 100.21 kB | Adobe PDF | View/Open | |
08_tables.pdf | 228.84 kB | Adobe PDF | View/Open | |
09_acronoyms.pdf | 104.95 kB | Adobe PDF | View/Open | |
10_chapter 1.pdf | 527.93 kB | Adobe PDF | View/Open | |
11_chapter 2.pdf | 1.15 MB | Adobe PDF | View/Open | |
12_chapter 3.pdf | 653.52 kB | Adobe PDF | View/Open | |
13_chapter 4.pdf | 428.62 kB | Adobe PDF | View/Open | |
14_chapter 5.pdf | 2.13 MB | Adobe PDF | View/Open | |
15_chapter 6.pdf | 91.39 kB | Adobe PDF | View/Open | |
16_bibliography.pdf | 302.88 kB | Adobe PDF | View/Open | |
17_questionnaire.pdf | 373.13 kB | Adobe PDF | View/Open | |
18_annexure.pdf | 104.93 kB | Adobe PDF | View/Open |
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