Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/99742
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2016-06-27T11:12:13Z | - |
| dc.date.available | 2016-06-27T11:12:13Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/99742 | - |
| dc.description.abstract | Abstract available | |
| dc.format.extent | 338p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | A study of impact of sales promotion schemes on product preferences and brand perception with reference to select FMCG products | |
| dc.title.alternative | - | |
| dc.creator.researcher | Ghorpade, Veerdhawal | |
| dc.subject.keyword | Cash discount | |
| dc.subject.keyword | FMCG products | |
| dc.subject.keyword | International brand | |
| dc.subject.keyword | Unmarried | |
| dc.description.note | Bibliography p.301-326 and annexure p.338 given | |
| dc.contributor.guide | Ingawale, V S | |
| dc.publisher.place | Pune | |
| dc.publisher.university | Bharati Vidyapeeth Deemed University | |
| dc.publisher.institution | Faculty of Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2014 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Faculty of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 221.51 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 280.16 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 220.52 kB | Adobe PDF | View/Open | |
| 04_certificate.pdf | 220.12 kB | Adobe PDF | View/Open | |
| 05_aknowledgements.pdf | 346.75 kB | Adobe PDF | View/Open | |
| 06_abstract.pdf | 133.78 kB | Adobe PDF | View/Open | |
| 07_contents.pdf | 100.21 kB | Adobe PDF | View/Open | |
| 08_tables.pdf | 228.84 kB | Adobe PDF | View/Open | |
| 09_acronoyms.pdf | 104.95 kB | Adobe PDF | View/Open | |
| 10_chapter 1.pdf | 527.93 kB | Adobe PDF | View/Open | |
| 11_chapter 2.pdf | 1.15 MB | Adobe PDF | View/Open | |
| 12_chapter 3.pdf | 653.52 kB | Adobe PDF | View/Open | |
| 13_chapter 4.pdf | 428.62 kB | Adobe PDF | View/Open | |
| 14_chapter 5.pdf | 2.13 MB | Adobe PDF | View/Open | |
| 15_chapter 6.pdf | 91.39 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 302.88 kB | Adobe PDF | View/Open | |
| 17_questionnaire.pdf | 373.13 kB | Adobe PDF | View/Open | |
| 18_annexure.pdf | 104.93 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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