1. Shodhganga@INFLIBNET
  2. Bharati Vidyapeeth Deemed University
  3. Faculty of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/99742
Title: A study of impact of sales promotion schemes on product preferences and brand perception with reference to select FMCG products
Researcher: Ghorpade, Veerdhawal
Guide(s): Ingawale, V S
Keywords: Cash discount
FMCG products
International brand
Unmarried
University: Bharati Vidyapeeth Deemed University
Completed Date: 2014
Abstract: Abstract available
Pagination: 338p.
URI: http://hdl.handle.net/10603/99742
Appears in Departments:Faculty of Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File221.51 kBAdobe PDFView/Open
02_certificate.pdf280.16 kBAdobe PDFView/Open
03_declaration.pdf220.52 kBAdobe PDFView/Open
04_certificate.pdf220.12 kBAdobe PDFView/Open
05_aknowledgements.pdf346.75 kBAdobe PDFView/Open
06_abstract.pdf133.78 kBAdobe PDFView/Open
07_contents.pdf100.21 kBAdobe PDFView/Open
08_tables.pdf228.84 kBAdobe PDFView/Open
09_acronoyms.pdf104.95 kBAdobe PDFView/Open
10_chapter 1.pdf527.93 kBAdobe PDFView/Open
11_chapter 2.pdf1.15 MBAdobe PDFView/Open
12_chapter 3.pdf653.52 kBAdobe PDFView/Open
13_chapter 4.pdf428.62 kBAdobe PDFView/Open
14_chapter 5.pdf2.13 MBAdobe PDFView/Open
15_chapter 6.pdf91.39 kBAdobe PDFView/Open
16_bibliography.pdf302.88 kBAdobe PDFView/Open
17_questionnaire.pdf373.13 kBAdobe PDFView/Open
18_annexure.pdf104.93 kBAdobe PDFView/Open
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