Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/97039
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2016-06-14T08:39:12Z | - |
| dc.date.available | 2016-06-14T08:39:12Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/97039 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | A study of the impact of brand attitude on consumer purchase behavior a comparison study between India and Iran for soft drink market | |
| dc.title.alternative | ||
| dc.creator.researcher | Esmaeili Malihe | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Marketing management | |
| dc.subject.keyword | Brand management | |
| dc.subject.keyword | Impact of brand attitude | |
| dc.subject.keyword | Consumer purchase behavior | |
| dc.subject.keyword | Soft drink marketing in India | |
| dc.subject.keyword | Soft drink marketing in Iran | |
| dc.description.note | ||
| dc.contributor.guide | Jain Surbhi | |
| dc.publisher.place | Pune | |
| dc.publisher.university | Savitribai Phule Pune University | |
| dc.publisher.institution | Department of Management Science | |
| dc.date.registered | 31-03-2008 | |
| dc.date.completed | May, 2011 | |
| dc.date.awarded | 25-02-2012 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management Science | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 28.61 kB | Adobe PDF | View/Open |
| 02_contents.pdf | 83.68 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 73.03 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 29.07 kB | Adobe PDF | View/Open | |
| 05_certificate.pdf | 130.97 kB | Adobe PDF | View/Open | |
| 06_abstract.pdf | 46.78 kB | Adobe PDF | View/Open | |
| 07_list_of_tables.pdf | 33.34 kB | Adobe PDF | View/Open | |
| 08_list_of_graphs.pdf | 35.77 kB | Adobe PDF | View/Open | |
| 09_list_of_figures.pdf | 27.76 kB | Adobe PDF | View/Open | |
| 10_abbreviations.pdf | 33.63 kB | Adobe PDF | View/Open | |
| 11_dedication.pdf | 26.27 kB | Adobe PDF | View/Open | |
| 12_chapter1.pdf | 1.28 MB | Adobe PDF | View/Open | |
| 13_chapter2.pdf | 189.77 kB | Adobe PDF | View/Open | |
| 14_chapter3.pdf | 133.43 kB | Adobe PDF | View/Open | |
| 15_chapter4.pdf | 50.79 kB | Adobe PDF | View/Open | |
| 16_chapter5.pdf | 2.54 MB | Adobe PDF | View/Open | |
| 17_chapter6.pdf | 86.23 kB | Adobe PDF | View/Open | |
| 18_chapter7.pdf | 19.41 kB | Adobe PDF | View/Open | |
| 19_appendices.pdf | 59.01 kB | Adobe PDF | View/Open | |
| 20_bibliography.pdf | 74.04 kB | Adobe PDF | View/Open | |
| 21_glossary.pdf | 28.26 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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