A study on tourism marketing development with special reference to Tiruchirappalli district, Tamil Nadu

Abstract

Tourism plays a pivotal role in promoting goodwill among the people and thereby fostering socio-economic development of the country. Tourism as an industry helps to earn huge foreign exchange reserves and creates direct and indirect employment opportunities to a very large section of the society. Besides, promoting handicrafts and fine arts of a nation, it helps in preserving the nature s beauty, cultural heritage of the land, tradition of soil and strengthens the process of national integration and universal brotherhood. It is necessary to make a distinction between different types of tourism for an analytical purpose. For instance, tourism is usually classified into two broad categories; international tourism and domestic tourism defined in terms of territorial boundary of the permanent residence of the tourist. There need not be any minimum length of the trip to qualify it as a tour and the critical factor is the movement away from the place of permanent residence to the destination or destinations not in the same locality. Objectives of the Study To document the growth and development of tourism business in India, Tamilnadu and Tiruchirapalli District. 1. To identify the potential services offered to tourists by hotel owners and the level of room occupancy in order to promote tourism in Trichirapalli district. 2. To analyse the business prospects at the tourist spots. 3. To assess the socio economic status of tourists, their purpose of visit and problems faced by them at the tourist spots. newline4. To assess the level of satisfaction of foreign and domestic tourists in Trichirapalli district. Chapter Scheme The study is divided into seven chapters. The first chapter deals with introduction of the study. It consists of objectives, statement of the problem and methodology of the study. The second chapter deals with related review of literature consisting of both foreign study and Indian study.