Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/93049
| Title: | Effectiveness of customer loyalty programs a study on select retailers in Bangalore and Mysore city |
| Researcher: | Aparna J. Varma |
| Guide(s): | Ramesh, H. N. |
| Keywords: | Customer Loyalty Customer Loyalty Programs Customer Relationship Management Customer Satisfaction Loyalty Marketing |
| University: | University of Mysore |
| Completed Date: | 2015 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/93049 |
| Appears in Departments: | B N Bahadur Institute of Management Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 7.84 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 100.42 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 58.56 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 57.71 kB | Adobe PDF | View/Open | |
| 05_abstract.pdf | 83.16 kB | Adobe PDF | View/Open | |
| 06_table of contents.pdf | 191.08 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 86.33 kB | Adobe PDF | View/Open | |
| 08_list of figures.pdf | 12.8 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 449.69 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 337.22 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 467.89 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 877.94 kB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 326.97 kB | Adobe PDF | View/Open | |
| 14_references.pdf | 380.35 kB | Adobe PDF | View/Open | |
| 15_appendix.pdf | 255.28 kB | Adobe PDF | View/Open |
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