Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/92489
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2016-05-26T12:17:31Z | - |
| dc.date.available | 2016-05-26T12:17:31Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/92489 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Effectiveness of integrated marketing communication strategies for housing projects in Bangalore urban district | |
| dc.title.alternative | ||
| dc.creator.researcher | Lakshmana, Y. G. | |
| dc.subject.keyword | Advertisements | |
| dc.subject.keyword | Bangalore Construction Industry | |
| dc.subject.keyword | Indian Construction Industry | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | Marketing Communication | |
| dc.subject.keyword | Marketing Housing Projects | |
| dc.subject.keyword | Sales Promotion | |
| dc.description.note | ||
| dc.contributor.guide | Nagendra Babu, K. | |
| dc.publisher.place | Mysore | |
| dc.publisher.university | University of Mysore | |
| dc.publisher.institution | Department of Studies in Commerce | |
| dc.date.registered | ||
| dc.date.completed | 2015 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 81.63 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 172.07 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 187.17 kB | Adobe PDF | View/Open | |
| 04_table of contents.pdf | 246.6 kB | Adobe PDF | View/Open | |
| 05_list of tables.pdf | 162.15 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 161.19 kB | Adobe PDF | View/Open | |
| 07_abbreviations.pdf | 93.51 kB | Adobe PDF | View/Open | |
| 08_abstract.pdf | 158.37 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 301.04 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 293.88 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 4.34 MB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 303.23 kB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 1.37 MB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 279.8 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 309.25 kB | Adobe PDF | View/Open | |
| 16_appendix.pdf | 1.98 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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