Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/90000
| Title: | A Comparative Study of the Effectiveness of TV and Internet Advertising in the Indian Context |
| Researcher: | Faraz Ahmad |
| Guide(s): | Bisaria, Gaurav |
| University: | Integral University |
| Completed Date: | |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/90000 |
| Appears in Departments: | Department of Business Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| chapter-1.pdf | Attached File | 228.27 kB | Adobe PDF | View/Open |
| chapter-2.pdf | 268.49 kB | Adobe PDF | View/Open | |
| chapter-3.pdf | 142.2 kB | Adobe PDF | View/Open | |
| chapter-4.pdf | 158.25 kB | Adobe PDF | View/Open | |
| chapter-5.pdf | 207.28 kB | Adobe PDF | View/Open | |
| chapter-6.pdf | 214.35 kB | Adobe PDF | View/Open | |
| chapter-7.pdf | 165.5 kB | Adobe PDF | View/Open | |
| chapter-8.pdf | 430.21 kB | Adobe PDF | View/Open | |
| contents.pdf | 88.23 kB | Adobe PDF | View/Open | |
| summary and conclusion.pdf | 281.78 kB | Adobe PDF | View/Open |
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