1. Shodhganga@INFLIBNET
  2. Manonmaniam Sundaranar University
  3. Department of Business Administration
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/89898
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2016-05-12T09:18:47Z-
dc.date.available2016-05-12T09:18:47Z-
dc.identifier.urihttp://hdl.handle.net/10603/89898-
dc.description.abstractnewline
dc.format.extentxiv, 233p.
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleBrand extendibility exploring the degree Of possible brand extensions
dc.title.alternative
dc.creator.researcherMurugesan, A
dc.subject.keywordBrand
dc.subject.keywordConsumer
dc.subject.keywordExtendibility
dc.description.note
dc.contributor.guideSathyanarayanan, S
dc.publisher.placeTirunelveli
dc.publisher.universityManonmaniam Sundaranar University
dc.publisher.institutionDepartment of Business Administration
dc.date.registeredn.d
dc.date.completedApril 2014
dc.date.awardedn.d
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Business Administration

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File41.95 kBAdobe PDFView/Open
02_certificate.pdf19.51 kBAdobe PDFView/Open
03_declaration.pdf19.82 kBAdobe PDFView/Open
04_acknowledgement.pdf27.9 kBAdobe PDFView/Open
05_content.pdf39.32 kBAdobe PDFView/Open
06_list of table.pdf31.82 kBAdobe PDFView/Open
07_list of figure.pdf17.39 kBAdobe PDFView/Open
08_chapter1.pdf336.52 kBAdobe PDFView/Open
09_chapter2.pdf135.2 kBAdobe PDFView/Open
10_chapter3.pdf544.95 kBAdobe PDFView/Open
11_chapter4.pdf1.36 MBAdobe PDFView/Open
12_chapter5.pdf112.67 kBAdobe PDFView/Open
13_bibliography.pdf130.68 kBAdobe PDFView/Open
14_appendix.pdf166.59 kBAdobe PDFView/Open
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