Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/89898
| Title: | Brand extendibility exploring the degree Of possible brand extensions |
| Researcher: | Murugesan, A |
| Guide(s): | Sathyanarayanan, S |
| Keywords: | Brand Consumer Extendibility |
| University: | Manonmaniam Sundaranar University |
| Completed Date: | April 2014 |
| Abstract: | newline |
| Pagination: | xiv, 233p. |
| URI: | http://hdl.handle.net/10603/89898 |
| Appears in Departments: | Department of Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 41.95 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 19.51 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 19.82 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 27.9 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 39.32 kB | Adobe PDF | View/Open | |
| 06_list of table.pdf | 31.82 kB | Adobe PDF | View/Open | |
| 07_list of figure.pdf | 17.39 kB | Adobe PDF | View/Open | |
| 08_chapter1.pdf | 336.52 kB | Adobe PDF | View/Open | |
| 09_chapter2.pdf | 135.2 kB | Adobe PDF | View/Open | |
| 10_chapter3.pdf | 544.95 kB | Adobe PDF | View/Open | |
| 11_chapter4.pdf | 1.36 MB | Adobe PDF | View/Open | |
| 12_chapter5.pdf | 112.67 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 130.68 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 166.59 kB | Adobe PDF | View/Open |
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