PROSPECT AND CHALLENGES IN E BANKING

Abstract

The advent and expansion of globalization and the development of new newlinetechnologies forced the banks to launch new channels to gain competitive newlineadvantage, reduce their costs, improve their financial services, enlarge their newlinecustomer databases, progress their financial positions through innovative newlineproducts and boost their general customer loyalty. Today, banks are switching newlineto multi-channel distribution of financial services through internet. newlineE-banking is a fully automatic service for traditionally banking newlinecustomer s products based on information technology platforms. E-banking newlineservices provide customer access to accounts, the ability to move their money newlinebetween different accounts or making payments via e-channels. newlineThe advantages generated by this services have determined an newlineaccelerate developing of this industry over the entire world. This thesis newlineexamines some of the advantages of electronic banking products together with newlinethe characteristic management issues generated by the implementation of this newlinenew channel for financial services delivery newline