A STUDY OF CONSUMER BEHAVIOUR IN SHOPPING MALLS WITH A SPECIAL REFERENCE TO MUMBAI REGION

Abstract

India is one of the emerging markets in the global economy. Since newlineliberalization, the country has witnessed growth at unprecedented rate. With reforms newlinein almost all the sectors, the country has seen growth in infrastructure, capital newlinemarkets, banking, insurance, etc. This advancement has given rise to a new sector in newlinethe country in the form of retail industry. With growth of industry, the employment newlinelevels have increased and that has led to the increase of disposable income of the newlinecommon consumer. newlineEvery decade calls upon company management to think freshly about its newlineobjectives, strategies, and diplomacy. Rapid changes can easily make outdated newlineyesterday s winning principles for conducting business. newlineWhat are new challenges? Managements are under pressure with increased newlineglobal competition, environment decline, infrastructure neglect, low labour skills and newlinehost of other economic, political and social problems. newlineYes, there are problems, but they are also opportunities. The globalize market newlinemeans that companies can count on a much larger market potential for their goods and newlineservices, Environment decline presents countless opportunities to companies that can newlinecreate more effective means of cleaning up the environment. Infrastructure neglect newlinewill provide huge opportunities for companies in construction, transportation, newlineA study of consumer behaviour in shopping malls with a special reference to Mumbai Region - Abstract newline___________________________________________________________________________________ newline___________________________________________________________________________________ newlineResearch Scholar of the Swami Ramanand Teerth Marathwada University, Nanaded newline2 newlinecommunication industries. Low labour skills will challenge educational and training newlinecompanies to design more effective programs for upgrading human skills. newlineThe concept of exchange leads to the concept of a market. A market consists newlineof all the potential customers sharing a particular need or wants who might be willing newlineand able to engage in exchange to satisfy that need