1. Shodhganga@INFLIBNET
  2. Panjab University
  3. Department of Psychology
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/80751
Title: Comparative study of personality and achievement motivation as determinants of appeal and retention of advertisements among Indian and foreign students
Researcher: Giani, Reetinder Kaur
Guide(s): Mohan, Jitendera
Keywords: Extraversion
Neuroticism
Psychoticism
Puritanical
Retention
University: Panjab University
Completed Date: 31/12/1982
Abstract: Abstract not available
Pagination: viii, 329p.
URI: http://hdl.handle.net/10603/80751
Appears in Departments:Department of Psychology

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01_title page.pdfAttached File45.26 kBAdobe PDFView/Open
02_certificate.pdf53.25 kBAdobe PDFView/Open
03_acknowledgement.pdf185.86 kBAdobe PDFView/Open
04_content.pdf56.89 kBAdobe PDFView/Open
05_list of table.pdf170.94 kBAdobe PDFView/Open
06_list of figures.pdf62.11 kBAdobe PDFView/Open
07_chapter 1.pdf3.32 MBAdobe PDFView/Open
08_chapter 2.pdf4.68 MBAdobe PDFView/Open
09_chapter 3.pdf8.47 MBAdobe PDFView/Open
10_chapter 4.pdf717.48 kBAdobe PDFView/Open
11_chapter 5.pdf1.18 MBAdobe PDFView/Open
12_chapter 6.pdf3.02 MBAdobe PDFView/Open
13_chapter 7.pdf6.2 MBAdobe PDFView/Open
14_summary.pdf1.07 MBAdobe PDFView/Open
15_bibliography.pdf2.45 MBAdobe PDFView/Open
16_appendix.pdf217.62 kBAdobe PDFView/Open
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