Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/78893
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Business Administration | |
| dc.date.accessioned | 2016-04-06T10:12:48Z | - |
| dc.date.available | 2016-04-06T10:12:48Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/78893 | - |
| dc.description.abstract | Abstract not available newline newline | |
| dc.format.extent | viii, 304p. | |
| dc.language | English | |
| dc.relation | No. of references 210 | |
| dc.rights | university | |
| dc.title | Advertising on electronic media_ an analysis of its impact on buying behaviour_with special emphasis on television and internet advertising | |
| dc.title.alternative | - | |
| dc.creator.researcher | Nagaraja, R | |
| dc.subject.keyword | Advertising-Electronic Media, Buying Behaviour-Television and Internet Advertising | |
| dc.description.note | Bibliography p. 291-304 | |
| dc.contributor.guide | Bakkappa, B | |
| dc.publisher.place | Shankaraghatta | |
| dc.publisher.university | Kuvempu University | |
| dc.publisher.institution | Department of Business Administration | |
| dc.date.registered | n.d | |
| dc.date.completed | 2004 | |
| dc.date.awarded | 20/05/2005 | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Business Administration | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 404.85 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 430.97 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 725.58 kB | Adobe PDF | View/Open | |
| 04_acknowledgment.pdf | 1.22 MB | Adobe PDF | View/Open | |
| 05_contents.pdf | 791.1 kB | Adobe PDF | View/Open | |
| 06_abbreviations.pdf | 408.06 kB | Adobe PDF | View/Open | |
| 07_list of tables and figures, graphs.pdf | 2.42 MB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 1.59 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 859.37 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 2.21 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 3.18 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 730.53 kB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 15.4 MB | Adobe PDF | View/Open | |
| 14_chapter 7.pdf | 796.41 kB | Adobe PDF | View/Open | |
| 15_chapter 8.pdf | 823.17 kB | Adobe PDF | View/Open | |
| 16_appendix.pdf | 6.41 MB | Adobe PDF | View/Open | |
| 17_bibliography.pdf | 733 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: