Using Literature as a Management Teaching Tool

Abstract

The basic focus of the present research from a methodological perspective was to establish and evaluate whether cognitive learning of students based on the teaching intervention in the form of novels could serve as a more efficacious method in the learning process than the conventional methods. A descriptive cum analytical framework was used initially through a faculty survey to establish the different andragogies being used by Management faculty across India to establish the feasibility of conducting a quasi experimental study. The results have strongly indicated efficacy of the literature intervention. newline newline