1. Shodhganga@INFLIBNET
  2. University of Jammu

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Collection's Items (Sorted by Upload Date in Descending order): 1 to 20 of 63
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Upload DateTitleResearcherGuide(s)
17-Jan-2024Business to Business Digital Marketing Strategies for Agribusinesses in JammuAvantika BakshiProfessor Vinay Chauhan
17-Jan-2024In Store Retail Technology For Building Shoppers Loyalty Through Enhanced ExperienceJohar, VibhuSharma, Alka
8-Nov-2023Factors Affecting Apparels Website Selection Behaviour By Indian WomenGupta, Keshav KumarMishra, Rajendra
9-Oct-2023Dimensional Analysis Of Customer Based Brand Equity In Tourism A Case Of Jammu As A Tourist DestinationSlathia, BhartiChauhan, Vinay
29-Aug-2023Assessing Academic Stakeholders Perception Towards Skill Development InterventionsSharma, RituDr. Isha Sharma
26-May-2023Impact Analysis of Government Sponsored Microfinance Schemes in Jammu and Kashmir Stream of the Subject Financial InclusionAhmad, P SChoudhary, Umesh
17-Nov-2022Online Visual Merchandising for affective Customer Response BehaviourCHOUDHARY, F SSHARMA, ALKA
17-Nov-2022Determinants of Purchase Intention of Consumers Towards Non Deceptive CounterfeitsSingh, V PChoudhary, Umesh
17-Nov-2022Enhancing Customer Engagement Through FacebookFan Page Usage For Generating Brand Trust AndPurchase Intentions A Study Of EwalletsGupta, MansiSharma, Alka
17-Nov-2022Demographic and Socio economic analysis of users perception towards credit cards An emperical study in Jammu regionKundan, ArtiGupta, Amisha
22-Feb-2022Building Brand Loyalty among young consumers towards Sportwear BrandsKESAR, VINAYSHARMA, VIVEK
8-Feb-2022Role of State Level Financial Institutions in Industrial Development of Jammu DivisionSanson, VivekGupta, Amisha
8-Feb-2022Employee engagement as a determinant for intention to stay A study of Telecom sectorNargotra, MeenakshiSharma, Jyoti
21-Sep-2021Behavioural Finance in Investment Decision Making Process of Mutual Fund InvestorsKohli, GarimaGupta, Amisha
21-Sep-2021Social Media Communications in Generating Consumer Based Brand Equity and Purchase IntentionsKhajuria, IeshaRachna
21-Sep-2021Price Discovery Behaviour of Select Spot and Future Commodities Traded in MCX and NCDEXBhardwaj, SunilGupta, Sameer
4-Jan-2021Integative Framework of Ecologically concious consumer behaviour among young consumersBhagat RohitVinay Chauhan
29-Jan-2020A framework for entrepreneurship and socio economic development of Jammu and KashmirSingh RabinderKeshav Sharma
29-Jan-2020Impact of Individual Task Technology and Organizational Context on ICT Utilization and Performance A study of Select Universities in IndiaKapoor MinakshiVersha Mehta
23-Aug-2019Internal Marketing Practices in Select Management Education InstitutionsSarangal Rajani KumariParikshat Singh Manhas
Collection's Items (Sorted by Upload Date in Descending order): 1 to 20 of 63
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