1. Shodhganga@INFLIBNET
  2. Kadi Sarva Vishwavidyalaya
  3. Department of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/77785
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DC FieldValueLanguage
dc.coverage.spatialManagement
dc.date.accessioned2016-03-30T09:34:07Z-
dc.date.available2016-03-30T09:34:07Z-
dc.identifier.urihttp://hdl.handle.net/10603/77785-
dc.description.abstractThe practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry especially in India. Celebrity endorsement business has become a multi-million industry in India. Marketers use celebrity endorsers to influence the purchase decision of consumers in order to increase their sales and extend their market shares. Many celebrities are used in various marketing campaigns and in most cases; the use of celebrities as endorsers is seen from mainly positive aspects. This made the author curious to explore the effect of celebrity endorsements on students buying behavior. newline
dc.format.extent230p.
dc.languageEnglish
dc.relation-
dc.rightsuniversity
dc.titleA study of celebrity endorsement and its effect on buying behaviour of college students in Gujarat
dc.title.alternative-
dc.creator.researcherChavda, Virendra N
dc.subject.keywordcollege students in Gujarat
dc.description.noteReferences p.192 - 196 and Appendix p.197 - 230
dc.contributor.guideSethi, Jayaashish
dc.publisher.placeGandhinagar
dc.publisher.universityKadi Sarva Vishwavidyalaya
dc.publisher.institutionDepartment of Management
dc.date.registered05/10/2010
dc.date.completed2015
dc.date.awardedn.d.
dc.format.dimensions-
dc.format.accompanyingmaterialDVD
dc.type.degreePh.D.
dc.source.inflibnetINFLIBNET
Appears in Departments:Department of Management

Files in This Item:
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01_title.pdfAttached File212.13 kBAdobe PDFView/Open
02_declaration.pdf241.57 kBAdobe PDFView/Open
03_certificate.pdf241.45 kBAdobe PDFView/Open
04_acknowledgement.pdf184.43 kBAdobe PDFView/Open
05_abstract.pdf244.93 kBAdobe PDFView/Open
06_contents.pdf317.2 kBAdobe PDFView/Open
07_abbreviation.pdf177.53 kBAdobe PDFView/Open
08_chapter 1.pdf522.13 kBAdobe PDFView/Open
09_chapter 2.pdf881.91 kBAdobe PDFView/Open
10_chapter 3.pdf534.5 kBAdobe PDFView/Open
11_chapter 4.pdf684.88 kBAdobe PDFView/Open
12_chapter 5.pdf1.51 MBAdobe PDFView/Open
13_chapter 6.pdf562.73 kBAdobe PDFView/Open
14_references.pdf306.43 kBAdobe PDFView/Open
15_appendix.pdf1.36 MBAdobe PDFView/Open
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