Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/76586
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2016-03-16T06:52:07Z | - |
| dc.date.available | 2016-03-16T06:52:07Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/76586 | - |
| dc.description.abstract | Abstract available | |
| dc.format.extent | 101p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | Differential effect of creativity dimensions and role of trust in advertising effectiveness | |
| dc.title.alternative | - | |
| dc.creator.researcher | Billore, Aditya | |
| dc.subject.keyword | Ad attitude | |
| dc.subject.keyword | Advertising effectiveness | |
| dc.subject.keyword | Advertising influences | |
| dc.subject.keyword | Networking website | |
| dc.description.note | Reference p.74-83 and appendix p.84-101 given | |
| dc.contributor.guide | Jayasimha, K R | |
| dc.publisher.place | Indore | |
| dc.publisher.university | Indian Institute of Management Indore | |
| dc.publisher.institution | Fellow Programme in Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2013 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Fellow Programme in Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 94.36 kB | Adobe PDF | View/Open |
| 02_abstract.pdf | 1.18 MB | Adobe PDF | View/Open | |
| 03_acknowledgements.pdf | 548.12 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 463.93 kB | Adobe PDF | View/Open | |
| 05_tables.pdf | 260.55 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 1.75 MB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 4.56 MB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 4.81 MB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 3.29 MB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 3.08 MB | Adobe PDF | View/Open | |
| 11_references.pdf | 2.17 MB | Adobe PDF | View/Open | |
| 12_appendix.pdf | 3.47 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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