Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/76586
| Title: | Differential effect of creativity dimensions and role of trust in advertising effectiveness |
| Researcher: | Billore, Aditya |
| Guide(s): | Jayasimha, K R |
| Keywords: | Ad attitude Advertising effectiveness Advertising influences Networking website |
| University: | Indian Institute of Management Indore |
| Completed Date: | 2013 |
| Abstract: | Abstract available |
| Pagination: | 101p. |
| URI: | http://hdl.handle.net/10603/76586 |
| Appears in Departments: | Fellow Programme in Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 94.36 kB | Adobe PDF | View/Open |
| 02_abstract.pdf | 1.18 MB | Adobe PDF | View/Open | |
| 03_acknowledgements.pdf | 548.12 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 463.93 kB | Adobe PDF | View/Open | |
| 05_tables.pdf | 260.55 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 1.75 MB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 4.56 MB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 4.81 MB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 3.29 MB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 3.08 MB | Adobe PDF | View/Open | |
| 11_references.pdf | 2.17 MB | Adobe PDF | View/Open | |
| 12_appendix.pdf | 3.47 MB | Adobe PDF | View/Open |
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