Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/75781
| Title: | Impact of brand extensions on new product choice |
| Researcher: | Bapat, Dhananjay |
| Guide(s): | Patel, G H |
| Keywords: | Brand Extension Implication Managerial Product |
| University: | Sardar Patel University |
| Completed Date: | 31/12/2007 |
| Abstract: | Abstract not available |
| Pagination: | iv, 183p. |
| URI: | http://hdl.handle.net/10603/75781 |
| Appears in Departments: | Department of Business Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 20.28 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 22.6 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 36.29 kB | Adobe PDF | View/Open | |
| 04_index.pdf | 14.99 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 1.77 MB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 956.17 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 292.52 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 3.72 MB | Adobe PDF | View/Open | |
| 09_conclusion and managerial implications.pdf | 986.32 kB | Adobe PDF | View/Open | |
| 10_questionnaires.pdf | 856.21 kB | Adobe PDF | View/Open |
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