Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/74305
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Business Administration | |
| dc.date.accessioned | 2016-03-04T11:37:13Z | - |
| dc.date.available | 2016-03-04T11:37:13Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/74305 | - |
| dc.description.abstract | None | |
| dc.format.extent | 233p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | Role of celebrities in advertising a comparative study of some selected products | |
| dc.title.alternative | - | |
| dc.creator.researcher | Prabhakar, Ashwani | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | celebrities | |
| dc.subject.keyword | Products | |
| dc.description.note | Bibliography p.215 - 228 and Annexures p.229 - 233 given | |
| dc.contributor.guide | Sharma, Pradeep | |
| dc.publisher.place | Rajasthan | |
| dc.publisher.university | University of Rajasthan | |
| dc.publisher.institution | Department of Business Administration | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2015 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Department of Business Administration | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 51.41 kB | Adobe PDF | View/Open |
| 02_dedication.pdf | 261.68 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 24.01 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 14.99 kB | Adobe PDF | View/Open | |
| 05_acknowledgements.pdf | 14.43 kB | Adobe PDF | View/Open | |
| 06_contents.pdf | 13.21 kB | Adobe PDF | View/Open | |
| 07_tables.pdf | 12.54 kB | Adobe PDF | View/Open | |
| 08_figures.pdf | 12.89 kB | Adobe PDF | View/Open | |
| 09_exihition.pdf | 12.25 kB | Adobe PDF | View/Open | |
| 10_chapter 1.pdf | 4.19 MB | Adobe PDF | View/Open | |
| 11_chapter 2.pdf | 409.49 kB | Adobe PDF | View/Open | |
| 12_chapter 3.pdf | 1.19 MB | Adobe PDF | View/Open | |
| 13_chapter 4.pdf | 911.16 kB | Adobe PDF | View/Open | |
| 14_chapter 5.pdf | 21.03 MB | Adobe PDF | View/Open | |
| 15_chapter 6.pdf | 337.91 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 319.48 kB | Adobe PDF | View/Open | |
| 17_annexures.pdf | 292.32 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: