Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/72459
| Title: | Impact of celebrity endorsement on consumer buying behaviour |
| Researcher: | Malhotra, Surbhi |
| Guide(s): | Madan Mohan |
| Keywords: | Behaviour Consumer Endorsement Impact |
| University: | Jagannath University |
| Completed Date: | 2014 |
| Abstract: | None |
| Pagination: | 235p. |
| URI: | http://hdl.handle.net/10603/72459 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 104.27 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 170.68 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 98.56 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 100.85 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 216.55 kB | Adobe PDF | View/Open | |
| 06_table.pdf | 197.7 kB | Adobe PDF | View/Open | |
| 07_figure.pdf | 99.68 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 469.65 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 831.71 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 205.68 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 211.61 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 391.27 kB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 1.21 MB | Adobe PDF | View/Open | |
| 14_chapter 7.pdf | 500.41 kB | Adobe PDF | View/Open | |
| 15_reference.pdf | 261.98 kB | Adobe PDF | View/Open | |
| 16_appendix.pdf | 548.46 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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