Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/7212
| Title: | Effect of branding on Marketing of Banking Services in India |
| Researcher: | Venkatesh, Bhagyalakshmi |
| Guide(s): | Ghai, Suresh |
| Keywords: | Management Banking Services Marketing |
| Upload Date: | 28-Feb-2013 |
| University: | SNDT Womens University |
| Completed Date: | April, 2011 |
| Abstract: | Included |
| Pagination: | 209p. |
| URI: | http://hdl.handle.net/10603/7212 |
| Appears in Departments: | Janki Devi Bajaj Institute of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 154.23 kB | Adobe PDF | View/Open |
| 02_certificate & declaration.pdf | 158.32 kB | Adobe PDF | View/Open | |
| 03_acknowledgement & abstract.pdf | 137.35 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 249.29 kB | Adobe PDF | View/Open | |
| 05_lists.pdf | 371.08 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 170.95 kB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 853.93 kB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 371.87 kB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 226.74 kB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 1.02 MB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 149.89 kB | Adobe PDF | View/Open | |
| 12_chapter 7.pdf | 130.66 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 2.09 MB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 970.71 kB | Adobe PDF | View/Open |
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