Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/7212
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | en_US |
| dc.date.accessioned | 2013-02-28T12:14:52Z | - |
| dc.date.available | 2013-02-28T12:14:52Z | - |
| dc.date.issued | 2013-02-28 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/7212 | - |
| dc.description.abstract | Included | en_US |
| dc.format.extent | 209p. | en_US |
| dc.language | English | en_US |
| dc.relation | 300 | en_US |
| dc.rights | university | en_US |
| dc.title | Effect of branding on Marketing of Banking Services in India | en_US |
| dc.creator.researcher | Venkatesh, Bhagyalakshmi | en_US |
| dc.subject.keyword | Management | en_US |
| dc.subject.keyword | Banking Services | en_US |
| dc.subject.keyword | Marketing | en_US |
| dc.description.note | Bibliography p. 186-209, Appendix included | en_US |
| dc.contributor.guide | Ghai, Suresh | en_US |
| dc.publisher.place | Mumbai | en_US |
| dc.publisher.university | SNDT Womens University | en_US |
| dc.publisher.institution | Janki Devi Bajaj Institute of Management Studies | en_US |
| dc.date.registered | June, 2008 | en_US |
| dc.date.completed | April, 2011 | en_US |
| dc.date.awarded | 2011 | en_US |
| dc.format.dimensions | -- | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | Janki Devi Bajaj Institute of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 154.23 kB | Adobe PDF | View/Open |
| 02_certificate & declaration.pdf | 158.32 kB | Adobe PDF | View/Open | |
| 03_acknowledgement & abstract.pdf | 137.35 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 249.29 kB | Adobe PDF | View/Open | |
| 05_lists.pdf | 371.08 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 170.95 kB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 853.93 kB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 371.87 kB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 226.74 kB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 1.02 MB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 149.89 kB | Adobe PDF | View/Open | |
| 12_chapter 7.pdf | 130.66 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 2.09 MB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 970.71 kB | Adobe PDF | View/Open |
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