Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/72104
| Title: | Brand equity in marketing consumer durables |
| Researcher: | Aluregowda |
| Guide(s): | Manjunath, S. J. |
| Keywords: | Air Conditioners Brand Equity Brand Equity Refrigerator Brand Equity |
| University: | University of Mysore |
| Completed Date: | 2014 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/72104 |
| Appears in Departments: | B N Bahadur Institute of Management Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| acknowledgement.pdf | Attached File | 18.88 kB | Adobe PDF | View/Open |
| appendices.pdf | 72.95 kB | Adobe PDF | View/Open | |
| bibliography.pdf | 145.1 kB | Adobe PDF | View/Open | |
| certificate.pdf | 16.48 kB | Adobe PDF | View/Open | |
| chapter 1.pdf | 93.36 kB | Adobe PDF | View/Open | |
| chapter 2.pdf | 344.52 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 1.17 MB | Adobe PDF | View/Open | |
| chapter 4.pdf | 61.25 kB | Adobe PDF | View/Open | |
| chapter 5.pdf | 51.04 kB | Adobe PDF | View/Open | |
| contents.pdf | 19.18 kB | Adobe PDF | View/Open | |
| executive summary.pdf | 23.02 kB | Adobe PDF | View/Open | |
| list of abbreviations.pdf | 16.39 kB | Adobe PDF | View/Open | |
| list of figures and diagram.pdf | 22.45 kB | Adobe PDF | View/Open | |
| list of tables.pdf | 31.53 kB | Adobe PDF | View/Open | |
| title.pdf | 6.88 kB | Adobe PDF | View/Open |
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