Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/71473
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2016-01-25T12:11:08Z | - |
| dc.date.available | 2016-01-25T12:11:08Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/71473 | - |
| dc.description.abstract | None newline | |
| dc.format.extent | xv, 389p | |
| dc.language | English | |
| dc.relation | references p.380 | |
| dc.rights | university | |
| dc.title | Impact of visual auditory and kinesthetic advertisement appeals on brand identity recognition and recall a diagnostic study | |
| dc.title.alternative | Kinesthetic advertisement appeals on brand identity recognition and recall a diagnostic study | |
| dc.creator.researcher | Hemanth Kumar, S | |
| dc.subject.keyword | Amusement | |
| dc.subject.keyword | Commerce | |
| dc.subject.keyword | Distorted mirror | |
| dc.subject.keyword | Funnel | |
| dc.description.note | Bibliography p.380-389, Appendix p.390-397 | |
| dc.contributor.guide | Kumari.Surat | |
| dc.publisher.place | Gulbarga | |
| dc.publisher.university | Gulbarga University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | 07-06-2011 | |
| dc.date.completed | 26-12-2015 | |
| dc.date.awarded | n.d | |
| dc.format.dimensions | -- | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 91.83 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 118.22 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 53.61 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 80.69 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 130.95 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 92.5 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 91.43 kB | Adobe PDF | View/Open | |
| 08_list of abbrevations.pdf | 10.28 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 871.43 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 620.45 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 454.93 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 3.23 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 686.6 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 212.22 kB | Adobe PDF | View/Open | |
| 15_appendix.pdf | 121.98 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: