1. Shodhganga@INFLIBNET
  2. Sri Krishnadevaraya University
  3. Sri Krishnadevaraya Institute of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/70338
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DC FieldValueLanguage
dc.coverage.spatialSri Krishnadevaraya Institute of Management
dc.date.accessioned2016-01-18T08:11:57Z-
dc.date.available2016-01-18T08:11:57Z-
dc.identifier.urihttp://hdl.handle.net/10603/70338-
dc.description.abstractAbstract not available
dc.format.extentxviii, 385p.
dc.languageEnglish
dc.relation352-362
dc.rightsuniversity
dc.titleImpact of advertising on consumer behaviour a study with reference to selected consumer durable and non durable goods
dc.title.alternative
dc.creator.researcherMohan,M. Madana
dc.subject.keywordAdvertising
dc.subject.keywordConsumer
dc.subject.keywordMedia
dc.subject.keywordDemographics
dc.subject.keywordBuyers
dc.description.noteData not available
dc.contributor.guideBabu,P. Premchand
dc.publisher.placeAnantapur
dc.publisher.universitySri Krishnadevaraya University
dc.publisher.institutionSri Krishnadevaraya Institute of Management
dc.date.registeredn.d.
dc.date.completed30/11/2010
dc.date.awardedn.d.
dc.format.dimensions30cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Sri Krishnadevaraya Institute of Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File16.66 kBAdobe PDFView/Open
02_dedication.pdf12.52 kBAdobe PDFView/Open
03_declaration.pdf18.98 kBAdobe PDFView/Open
04_certificate.pdf25.61 kBAdobe PDFView/Open
05_acknowledgement.pdf103.45 kBAdobe PDFView/Open
06_index.pdf29.92 kBAdobe PDFView/Open
07_list of tables.pdf159.83 kBAdobe PDFView/Open
08_list of cross tabulation.pdf154.94 kBAdobe PDFView/Open
09_list of figures and charts.pdf22.53 kBAdobe PDFView/Open
10_abbreviations.pdf84.44 kBAdobe PDFView/Open
11_chapter 1.pdf2.74 MBAdobe PDFView/Open
12_chapter 2.pdf2.76 MBAdobe PDFView/Open
13_chapter 3.pdf4.76 MBAdobe PDFView/Open
14_chapter 4.pdf6.51 MBAdobe PDFView/Open
15_chapter 5.pdf1.5 MBAdobe PDFView/Open
16_bibliography.pdf542.87 kBAdobe PDFView/Open
17_appendix i.pdf471.37 kBAdobe PDFView/Open
18_appendix ii.pdf538.27 kBAdobe PDFView/Open
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