1. Shodhganga@INFLIBNET
  2. Sri Krishnadevaraya University
  3. Sri Krishnadevaraya Institute of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/70338
Title: Impact of advertising on consumer behaviour a study with reference to selected consumer durable and non durable goods
Researcher: Mohan,M. Madana
Guide(s): Babu,P. Premchand
Keywords: Advertising
Consumer
Media
Demographics
Buyers
University: Sri Krishnadevaraya University
Completed Date: 30/11/2010
Abstract: Abstract not available
Pagination: xviii, 385p.
URI: http://hdl.handle.net/10603/70338
Appears in Departments:Sri Krishnadevaraya Institute of Management

Files in This Item:
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01_title page.pdfAttached File16.66 kBAdobe PDFView/Open
02_dedication.pdf12.52 kBAdobe PDFView/Open
03_declaration.pdf18.98 kBAdobe PDFView/Open
04_certificate.pdf25.61 kBAdobe PDFView/Open
05_acknowledgement.pdf103.45 kBAdobe PDFView/Open
06_index.pdf29.92 kBAdobe PDFView/Open
07_list of tables.pdf159.83 kBAdobe PDFView/Open
08_list of cross tabulation.pdf154.94 kBAdobe PDFView/Open
09_list of figures and charts.pdf22.53 kBAdobe PDFView/Open
10_abbreviations.pdf84.44 kBAdobe PDFView/Open
11_chapter 1.pdf2.74 MBAdobe PDFView/Open
12_chapter 2.pdf2.76 MBAdobe PDFView/Open
13_chapter 3.pdf4.76 MBAdobe PDFView/Open
14_chapter 4.pdf6.51 MBAdobe PDFView/Open
15_chapter 5.pdf1.5 MBAdobe PDFView/Open
16_bibliography.pdf542.87 kBAdobe PDFView/Open
17_appendix i.pdf471.37 kBAdobe PDFView/Open
18_appendix ii.pdf538.27 kBAdobe PDFView/Open
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