Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/69517
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Business Administration | |
| dc.date.accessioned | 2016-01-08T10:21:01Z | - |
| dc.date.available | 2016-01-08T10:21:01Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/69517 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | An analytical study on consumer evaluations of brand extensions | |
| dc.title.alternative | ||
| dc.creator.researcher | Mazumdar, Panchati | |
| dc.subject.keyword | Benefits | |
| dc.subject.keyword | Brand | |
| dc.subject.keyword | Chronological | |
| dc.subject.keyword | Consumer | |
| dc.subject.keyword | Evaluating | |
| dc.subject.keyword | Measures | |
| dc.subject.keyword | Reputation | |
| dc.subject.keyword | Success | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Kakoti, Munindra | |
| dc.publisher.place | Guwahati | |
| dc.publisher.university | Gauhati University | |
| dc.publisher.institution | Department of Business Administration | |
| dc.date.registered | n.d. | |
| dc.date.completed | 31/12/2010 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Business Administration | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 25.77 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 21.92 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 13.85 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 62.96 kB | Adobe PDF | View/Open | |
| 05_preface.pdf | 119.46 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 83.36 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 56.64 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 187.74 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 199.01 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 2.01 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 308.78 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 554.81 kB | Adobe PDF | View/Open | |
| 13_analysis,results and interpretations.pdf | 3.24 MB | Adobe PDF | View/Open | |
| 14_conclusion and directions for future research.pdf | 2.01 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).