Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/69517
| Title: | An analytical study on consumer evaluations of brand extensions |
| Researcher: | Mazumdar, Panchati |
| Guide(s): | Kakoti, Munindra |
| Keywords: | Benefits Brand Chronological Consumer Evaluating Measures Reputation Success |
| University: | Gauhati University |
| Completed Date: | 31/12/2010 |
| Abstract: | Abstract not available |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/69517 |
| Appears in Departments: | Department of Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 25.77 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 21.92 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 13.85 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 62.96 kB | Adobe PDF | View/Open | |
| 05_preface.pdf | 119.46 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 83.36 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 56.64 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 187.74 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 199.01 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 2.01 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 308.78 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 554.81 kB | Adobe PDF | View/Open | |
| 13_analysis,results and interpretations.pdf | 3.24 MB | Adobe PDF | View/Open | |
| 14_conclusion and directions for future research.pdf | 2.01 MB | Adobe PDF | View/Open |
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