1. Shodhganga@INFLIBNET
  2. The University of Burdwan
  3. Department of Business Administration
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/65965
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DC FieldValueLanguage
dc.coverage.spatialBusiness Administration
dc.date.accessioned2015-12-31T07:23:27Z-
dc.date.available2015-12-31T07:23:27Z-
dc.identifier.urihttp://hdl.handle.net/10603/65965-
dc.description.abstractAbstract not available newline newline
dc.format.extent241p.
dc.languageEnglish
dc.relationNo. of references 155
dc.rightsuniversity
dc.titleModelling in the context of strategic marketing
dc.title.alternative-
dc.creator.researcherLahiri, Isita
dc.subject.keywordModelling, Context, Strategic Marketing, Consumer Behavior, Pricing Policy
dc.description.noteBibliography p. 221-241
dc.contributor.guideRoy, Dilip
dc.publisher.placeBardhaman
dc.publisher.universityThe University of Burdwan
dc.publisher.institutionDepartment of Business Administration
dc.date.registeredn.d.
dc.date.completed2000
dc.date.awardedn.d.
dc.format.dimensions-
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Business Administration

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01_title.pdfAttached File21.31 kBAdobe PDFView/Open
02_certificate.pdf22.38 kBAdobe PDFView/Open
03_acknowledgement.pdf29.31 kBAdobe PDFView/Open
04_contents.pdf49.94 kBAdobe PDFView/Open
05_chapter 1.pdf861.21 kBAdobe PDFView/Open
06_chapter 2.pdf1.03 MBAdobe PDFView/Open
07_chapter 3.pdf1.35 MBAdobe PDFView/Open
08_chapter 4.pdf641.57 kBAdobe PDFView/Open
09_chapter 5.pdf718.59 kBAdobe PDFView/Open
10_chapter 6.pdf744.78 kBAdobe PDFView/Open
11_references.pdf453.19 kBAdobe PDFView/Open
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