Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/65607
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2015-12-31T06:51:36Z | - |
| dc.date.available | 2015-12-31T06:51:36Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/65607 | - |
| dc.description.abstract | Abstract not available newline | |
| dc.format.extent | 137p. | |
| dc.language | English | |
| dc.relation | No. of references 50 | |
| dc.rights | university | |
| dc.title | Marketing of Pepsi vs Coke a comparative analysis with special reference to Kanyakumari district | |
| dc.title.alternative | - | |
| dc.creator.researcher | Punitha, M | |
| dc.subject.keyword | Soft Drink Industry, Marketing, Pepsi, Coke, Primary Data, Public Protest | |
| dc.description.note | Bibliography given, Appendix given | |
| dc.contributor.guide | Edwin Gnanadhas, M | |
| dc.publisher.place | Tirunelveli | |
| dc.publisher.university | Manonmaniam Sundaranar University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2005 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 34.48 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 41.44 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 32.33 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 60.48 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 18.14 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 57.84 kB | Adobe PDF | View/Open | |
| 07_list of diagram.pdf | 15.71 kB | Adobe PDF | View/Open | |
| 08_list of figures.pdf | 16.44 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 944.13 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 267.54 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 1.56 MB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 1.11 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 1.27 MB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 371.4 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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