Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/6330
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DC FieldValueLanguage
dc.coverage.spatialManagementen_US
dc.date.accessioned2013-01-10T09:15:06Z-
dc.date.available2013-01-10T09:15:06Z-
dc.date.issued2013-01-10-
dc.identifier.urihttp://hdl.handle.net/10603/6330-
dc.description.abstractNoneen_US
dc.format.extent337p.en_US
dc.languageEnglishen_US
dc.relationNo. of references 254en_US
dc.rightsuniversityen_US
dc.titleThe effect of sales promotion on consumer based Brand Equityen_US
dc.title.alternativeen_US
dc.creator.researcherZacharias, Sibyen_US
dc.subject.keywordManagementen_US
dc.subject.keywordBrand Equityen_US
dc.subject.keywordSales promotionen_US
dc.description.noteReferences p. 248-272, Appendix p. 273-337en_US
dc.contributor.guideManalel, Jamesen_US
dc.publisher.placeCochinen_US
dc.publisher.universityCochin University of Science and Technologyen_US
dc.publisher.institutionSchool of Management Studiesen_US
dc.date.registeredn.d.en_US
dc.date.completedJune, 2011en_US
dc.date.awarded2011en_US
dc.format.dimensions--en_US
dc.format.accompanyingmaterialNoneen_US
dc.type.degreePh.D.en_US
dc.source.inflibnetINFLIBNETen_US
Appears in Departments:School of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File4.06 MBAdobe PDFView/Open
02_certificate & declaration.pdf4.07 MBAdobe PDFView/Open
03_acknowledgements.pdf4.07 MBAdobe PDFView/Open
04_contents.pdf4.08 MBAdobe PDFView/Open
05_list of tables & figures.pdf4.09 MBAdobe PDFView/Open
06_chapter 1.pdf4.09 MBAdobe PDFView/Open
07_chapter 2.pdf4.11 MBAdobe PDFView/Open
08_chapter 3.pdf4.1 MBAdobe PDFView/Open
09_chapter 4.pdf4.12 MBAdobe PDFView/Open
10_chapter 5.pdf4.12 MBAdobe PDFView/Open
11_chapter 6.pdf4.08 MBAdobe PDFView/Open
12_references.pdf4.1 MBAdobe PDFView/Open
13_appendix.pdf4.1 MBAdobe PDFView/Open


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