Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/6330
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | en_US |
| dc.date.accessioned | 2013-01-10T09:15:06Z | - |
| dc.date.available | 2013-01-10T09:15:06Z | - |
| dc.date.issued | 2013-01-10 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/6330 | - |
| dc.description.abstract | None | en_US |
| dc.format.extent | 337p. | en_US |
| dc.language | English | en_US |
| dc.relation | No. of references 254 | en_US |
| dc.rights | university | en_US |
| dc.title | The effect of sales promotion on consumer based Brand Equity | en_US |
| dc.title.alternative | en_US | |
| dc.creator.researcher | Zacharias, Siby | en_US |
| dc.subject.keyword | Management | en_US |
| dc.subject.keyword | Brand Equity | en_US |
| dc.subject.keyword | Sales promotion | en_US |
| dc.description.note | References p. 248-272, Appendix p. 273-337 | en_US |
| dc.contributor.guide | Manalel, James | en_US |
| dc.publisher.place | Cochin | en_US |
| dc.publisher.university | Cochin University of Science and Technology | en_US |
| dc.publisher.institution | School of Management Studies | en_US |
| dc.date.registered | n.d. | en_US |
| dc.date.completed | June, 2011 | en_US |
| dc.date.awarded | 2011 | en_US |
| dc.format.dimensions | -- | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | School of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 4.06 MB | Adobe PDF | View/Open |
| 02_certificate & declaration.pdf | 4.07 MB | Adobe PDF | View/Open | |
| 03_acknowledgements.pdf | 4.07 MB | Adobe PDF | View/Open | |
| 04_contents.pdf | 4.08 MB | Adobe PDF | View/Open | |
| 05_list of tables & figures.pdf | 4.09 MB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 4.09 MB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 4.11 MB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 4.1 MB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 4.12 MB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 4.12 MB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 4.08 MB | Adobe PDF | View/Open | |
| 12_references.pdf | 4.1 MB | Adobe PDF | View/Open | |
| 13_appendix.pdf | 4.1 MB | Adobe PDF | View/Open |
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