Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/6330
| Title: | The effect of sales promotion on consumer based Brand Equity |
| Researcher: | Zacharias, Siby |
| Guide(s): | Manalel, James |
| Keywords: | Management Brand Equity Sales promotion |
| Upload Date: | 10-Jan-2013 |
| University: | Cochin University of Science and Technology |
| Completed Date: | June, 2011 |
| Abstract: | None |
| Pagination: | 337p. |
| URI: | http://hdl.handle.net/10603/6330 |
| Appears in Departments: | School of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 4.06 MB | Adobe PDF | View/Open |
| 02_certificate & declaration.pdf | 4.07 MB | Adobe PDF | View/Open | |
| 03_acknowledgements.pdf | 4.07 MB | Adobe PDF | View/Open | |
| 04_contents.pdf | 4.08 MB | Adobe PDF | View/Open | |
| 05_list of tables & figures.pdf | 4.09 MB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 4.09 MB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 4.11 MB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 4.1 MB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 4.12 MB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 4.12 MB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 4.08 MB | Adobe PDF | View/Open | |
| 12_references.pdf | 4.1 MB | Adobe PDF | View/Open | |
| 13_appendix.pdf | 4.1 MB | Adobe PDF | View/Open |
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