Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/63262
Title: | Role of comparative advertisements in consumer decision process with special reference to select consumer durables and goods |
Researcher: | Kumar,Gadda Vijaya |
Guide(s): | Megharaj,B. R. |
Keywords: | Advertisements Consumer Decision Features Benefits |
University: | Sri Krishnadevaraya University |
Completed Date: | 31/05/2008 |
Abstract: | Abstract not available |
Pagination: | xvii, 402p. |
URI: | http://hdl.handle.net/10603/63262 |
Appears in Departments: | Sri Krishnadevaraya Institute of Management |
Files in This Item:
File | Description | Size | Format | |
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01_title page.pdf | Attached File | 230.39 kB | Adobe PDF | View/Open |
02_certificate.pdf | 196.73 kB | Adobe PDF | View/Open | |
03_dedicated.pdf | 9.47 kB | Adobe PDF | View/Open | |
04_declaration.pdf | 17.59 kB | Adobe PDF | View/Open | |
05_acknowledgement.pdf | 94.73 kB | Adobe PDF | View/Open | |
06_content.pdf | 21.14 kB | Adobe PDF | View/Open | |
07_list of tables.pdf | 216.16 kB | Adobe PDF | View/Open | |
08_list of figures.pdf | 64.06 kB | Adobe PDF | View/Open | |
09_chapter 1.pdf | 5.07 MB | Adobe PDF | View/Open | |
10_chapter 2.pdf | 2.2 MB | Adobe PDF | View/Open | |
11_chapter 3.pdf | 1.34 MB | Adobe PDF | View/Open | |
12_chapter 4.pdf | 3.44 MB | Adobe PDF | View/Open | |
13_chapter 5.pdf | 4.43 MB | Adobe PDF | View/Open | |
14_chapter 6.pdf | 4.45 MB | Adobe PDF | View/Open | |
15_chapter 7.pdf | 4.67 MB | Adobe PDF | View/Open | |
16_findings and recommendations.pdf | 294.54 kB | Adobe PDF | View/Open | |
17_bibliography.pdf | 682.53 kB | Adobe PDF | View/Open | |
18_questionnaires.pdf | 321.46 kB | Adobe PDF | View/Open |
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