Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/63262
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Sri Krishnadevaraya Institute of Management | |
| dc.date.accessioned | 2015-12-18T12:09:28Z | - |
| dc.date.available | 2015-12-18T12:09:28Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/63262 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | xvii, 402p. | |
| dc.language | English | |
| dc.relation | Reference available at chapters | |
| dc.rights | university | |
| dc.title | Role of comparative advertisements in consumer decision process with special reference to select consumer durables and goods | |
| dc.title.alternative | ||
| dc.creator.researcher | Kumar,Gadda Vijaya | |
| dc.subject.keyword | Advertisements | |
| dc.subject.keyword | Consumer | |
| dc.subject.keyword | Decision | |
| dc.subject.keyword | Features | |
| dc.subject.keyword | Benefits | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Megharaj,B. R. | |
| dc.publisher.place | Anantapur | |
| dc.publisher.university | Sri Krishnadevaraya University | |
| dc.publisher.institution | Sri Krishnadevaraya Institute of Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 31/05/2008 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 31cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Sri Krishnadevaraya Institute of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 230.39 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 196.73 kB | Adobe PDF | View/Open | |
| 03_dedicated.pdf | 9.47 kB | Adobe PDF | View/Open | |
| 04_declaration.pdf | 17.59 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 94.73 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 21.14 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 216.16 kB | Adobe PDF | View/Open | |
| 08_list of figures.pdf | 64.06 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 5.07 MB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 2.2 MB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 1.34 MB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 3.44 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 4.43 MB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 4.45 MB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 4.67 MB | Adobe PDF | View/Open | |
| 16_findings and recommendations.pdf | 294.54 kB | Adobe PDF | View/Open | |
| 17_bibliography.pdf | 682.53 kB | Adobe PDF | View/Open | |
| 18_questionnaires.pdf | 321.46 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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