1. Shodhganga@INFLIBNET
  2. Sri Krishnadevaraya University
  3. Sri Krishnadevaraya Institute of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/63262
Title: Role of comparative advertisements in consumer decision process with special reference to select consumer durables and goods
Researcher: Kumar,Gadda Vijaya
Guide(s): Megharaj,B. R.
Keywords: Advertisements
Consumer
Decision
Features
Benefits
University: Sri Krishnadevaraya University
Completed Date: 31/05/2008
Abstract: Abstract not available
Pagination: xvii, 402p.
URI: http://hdl.handle.net/10603/63262
Appears in Departments:Sri Krishnadevaraya Institute of Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File230.39 kBAdobe PDFView/Open
02_certificate.pdf196.73 kBAdobe PDFView/Open
03_dedicated.pdf9.47 kBAdobe PDFView/Open
04_declaration.pdf17.59 kBAdobe PDFView/Open
05_acknowledgement.pdf94.73 kBAdobe PDFView/Open
06_content.pdf21.14 kBAdobe PDFView/Open
07_list of tables.pdf216.16 kBAdobe PDFView/Open
08_list of figures.pdf64.06 kBAdobe PDFView/Open
09_chapter 1.pdf5.07 MBAdobe PDFView/Open
10_chapter 2.pdf2.2 MBAdobe PDFView/Open
11_chapter 3.pdf1.34 MBAdobe PDFView/Open
12_chapter 4.pdf3.44 MBAdobe PDFView/Open
13_chapter 5.pdf4.43 MBAdobe PDFView/Open
14_chapter 6.pdf4.45 MBAdobe PDFView/Open
15_chapter 7.pdf4.67 MBAdobe PDFView/Open
16_findings and recommendations.pdf294.54 kBAdobe PDFView/Open
17_bibliography.pdf682.53 kBAdobe PDFView/Open
18_questionnaires.pdf321.46 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: