Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/62967
| Title: | Impact of advertising on consumer behavior with special reference to selected consumer durables |
| Researcher: | Raj,B. R. Megha |
| Guide(s): | Reddy,L. Venugopal |
| Keywords: | Advertising Consumer Economic Social Marketing |
| University: | Sri Krishnadevaraya University |
| Completed Date: | 31/03/1998 |
| Abstract: | Abstract not available |
| Pagination: | xvii, 317p. |
| URI: | http://hdl.handle.net/10603/62967 |
| Appears in Departments: | Sri Krishnadevaraya Institute of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 17.08 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 24.99 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 15.46 kB | Adobe PDF | View/Open | |
| 04_content.pdf | 44.24 kB | Adobe PDF | View/Open | |
| 05_preface.pdf | 54 kB | Adobe PDF | View/Open | |
| 06_acknowledgement.pdf | 56.22 kB | Adobe PDF | View/Open | |
| 07_list of figures and tables.pdf | 158.18 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 3.15 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 1.22 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 317.18 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 1.29 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 2.22 MB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 3.04 MB | Adobe PDF | View/Open | |
| 14_summary and conclusions.pdf | 845.33 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 314.43 kB | Adobe PDF | View/Open |
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