A study on self help groups shgs as a distribution model for rural markets in tamil nadu

Abstract

Micro enterprise is an effective instrument of social and economic newlineDevelopment in rural India Micro enterprises are an integral part of a planned strategy newlineFor securing the balanced development of the economy of the poor women shgs newlinePlay a major role in transforming the rural economy by starting a micro level newlineBusiness Self Help Group members are running grocery and petty shops for a long newlinePeriod The recent addition of corporate tie up with shgs as channel partners to cater newlineThe remote rural areas received attention due to its growth potential newline newline