Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/608502
| Title: | Novel cognitive consequences of product anthroporphism on consumer judgment and decision making |
| Researcher: | Kumbargeri, Amogh |
| Guide(s): | Sahay, Arvind ; Divya, Aruna T. ; Roy, Subhadip |
| Keywords: | Anthropomorphism Decision making Product anthropomorphism |
| University: | Indian Institute of Management Ahmedabad |
| Completed Date: | 2022 |
| Abstract: | Available newline |
| Pagination: | 94 p. |
| URI: | http://hdl.handle.net/10603/608502 |
| Appears in Departments: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 63.73 kB | Adobe PDF | View/Open |
| 02_prelims page.pdf | 4.8 kB | Adobe PDF | View/Open | |
| 03_table of content.pdf | 93.15 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 121.05 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 149.64 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 315.15 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 252.44 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 161.69 kB | Adobe PDF | View/Open | |
| 09_annexure.pdf | 775.99 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 133.1 kB | Adobe PDF | View/Open |
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