Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/603400
| Title: | Analyzing factors influencing social coupon redemption in food and ecommerce industry |
| Researcher: | Ram, Pappu Kalyan |
| Guide(s): | Pandey, Neeraj |
| Keywords: | Business referrals Communication in marketing Management Marketing Market segmentation Sales promotion Social Sciences Target marketing Web usage mining |
| University: | Indian Institute of Management Mumbai (Formerly NITIE) |
| Completed Date: | 2024 |
| Abstract: | Available |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/603400 |
| Appears in Departments: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 137.19 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 257.37 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 151.7 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 203.27 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 722.07 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 501.34 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 249.3 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 370.2 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 1.47 MB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 355.25 kB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 161.93 kB | Adobe PDF | View/Open | |
| 12_chapter 7.pdf | 205.44 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 225.94 kB | Adobe PDF | View/Open |
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