Impact of social media on consumer buying behavior of online shopping of grocery in Mumbai

Abstract

newline The Research study focus on Impact of Social Media on Consumer Buying behavior of online shopping of Grocery in Mumbai . The concept of online shopping has been evolving in terms of consumer s buying behavior and its success. The success of E-tailing depends upon its product/service quality, its branding image, its uniqueness and its popularity etc. newlineThe motivation behind this exploration is to distinguish the components that impact shopper decisions and which elements have huge impact on buyer buy expectation while online shopping style apparel. newlineThe objectives are to study on consumers approach towards online groceries to the consumers using social media platforms, to find out the effect of social media marketing strategies on consumer s purchasing online grocery, to know online impact of social media platforms on consumers buying behaviors, to study the comparison between online and offline consumer buying behavior, to study impact of social media in raising consumers voice. newlineThe Data were collected from 600 respondents who were online buyers of grocery products. The researcher used Random sampling technique. The researcher has designed a set of questionnaires for online consumers in Mumbai will be randomly involved in the questionnaire filling process. The research analyse and interpret the data using suitable tables, charts and graphs and will use data analysis tools such as Statistical Package for the Social Sciences (SPSS) Software. newlineThe Results presume that there is a connection between online buy aim of customer and its components like value, accommodation, security and data about item or administration. This study has many implications for small retailers to focus on factors that can make it easier selling online. Security measures to protect user data are very vital to bring user back on the e-tailing website or webpage. newlineSuch positive purchase intentions can lead the respondents towards a favorablebehavior for adopting online grocery shopping practices. The companies offering grocery pro