1. Shodhganga@INFLIBNET
  2. Indian Institute of Management Ahmedabad
  3. Marketing
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/600218
Title: Impact of overlapping price ranges on psychological price perception revisiting the range theory of pricing
Researcher: Jaikumar, Saravana
Guide(s): Sahay, Arvind ; Tripathi, Sanjeev and Sharda, Kirti and Vaidyanathan, Rajiv
Keywords: Behavioral Pricing
Consumer Behaviour
Price Perception
Theory of Pricing
University: Indian Institute of Management Ahmedabad
Completed Date: 2016
Abstract: Available newline
Pagination: 208 p.
URI: http://hdl.handle.net/10603/600218
Appears in Departments:Marketing

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File112.05 kBAdobe PDFView/Open
02_prelim pages.pdf225.96 kBAdobe PDFView/Open
03_table of content.pdf246.41 kBAdobe PDFView/Open
04_abstract.pdf210.73 kBAdobe PDFView/Open
05_chapter 1.pdf229.68 kBAdobe PDFView/Open
06_chapter 2.pdf425.16 kBAdobe PDFView/Open
07_chapter 3.pdf342.83 kBAdobe PDFView/Open
08_chapter 4.pdf547.54 kBAdobe PDFView/Open
09_chapter 5.pdf323.5 kBAdobe PDFView/Open
10_chapter 6.pdf632.37 kBAdobe PDFView/Open
11_chapter 7.pdf429.3 kBAdobe PDFView/Open
12_chapter 8.pdf539.73 kBAdobe PDFView/Open
13_chapter 9.pdf516.29 kBAdobe PDFView/Open
14_chapter 10.pdf455.15 kBAdobe PDFView/Open
15_chapter 11.pdf229.1 kBAdobe PDFView/Open
16_chapter 12.pdf241.79 kBAdobe PDFView/Open
17_annexure.pdf1.48 MBAdobe PDFView/Open
80_recommendation.pdf217.87 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: