1. Shodhganga@INFLIBNET
  2. Indian Institute of Management Ahmedabad
  3. Marketing
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/600135
Title: Impact of bundle forms on change in consumers internal reference price for bundle components
Researcher: Banerjee, Prantosh J.
Guide(s): Sahay, Arvind ; Tripathi, Sanjeev and Sharda, Kirti
Keywords: Bundle Price
Consumer Price
Internal Reference Price
University: Indian Institute of Management Ahmedabad
Completed Date: 2016
Abstract: Available newline
Pagination: 289 p.
URI: http://hdl.handle.net/10603/600135
Appears in Departments:Marketing

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01_title.pdfAttached File145.88 kBAdobe PDFView/Open
02_prelim pages.pdf101.9 kBAdobe PDFView/Open
03_table of content.pdf62.83 kBAdobe PDFView/Open
04_abstract.pdf97.91 kBAdobe PDFView/Open
05_chapter 1.pdf88.02 kBAdobe PDFView/Open
06_chapter 2.pdf223.97 kBAdobe PDFView/Open
07_chapter 3.pdf105.08 kBAdobe PDFView/Open
08_chapter 4.pdf89.2 kBAdobe PDFView/Open
09_chapter 5.pdf118.87 kBAdobe PDFView/Open
10_chapter 6.pdf348.49 kBAdobe PDFView/Open
11_chapter 7.pdf153.6 kBAdobe PDFView/Open
12_chapter 8.pdf206.24 kBAdobe PDFView/Open
13_chapter 9.pdf125.9 kBAdobe PDFView/Open
14_chapter 10.pdf112.37 kBAdobe PDFView/Open
15_annexure.pdf1.3 MBAdobe PDFView/Open
80_recommendation.pdf61.94 kBAdobe PDFView/Open
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