1. Shodhganga@INFLIBNET
  2. Indian Institute of Management Ahmedabad
  3. Marketing
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/600134
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2024-11-08T09:22:08Z-
dc.date.available2024-11-08T09:22:08Z-
dc.identifier.urihttp://hdl.handle.net/10603/600134-
dc.description.abstractAvailable newline
dc.format.extent147 p.
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleAn experimental investigation of advertising effectiveness in roadblock advertising
dc.title.alternative
dc.creator.researcherParida, Biswajita
dc.subject.keywordBrand
dc.subject.keywordPreference
dc.subject.keywordRepetition
dc.subject.keywordRoadblock advertising
dc.description.note
dc.contributor.guideSahay, Arvind ; Abhishek and Divya, Aruna T.
dc.publisher.placeAhmedabad
dc.publisher.universityIndian Institute of Management Ahmedabad
dc.publisher.institutionMarketing
dc.date.registered
dc.date.completed2018
dc.date.awarded2018
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Marketing

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File31.1 kBAdobe PDFView/Open
02_prelim pages.pdf455.68 kBAdobe PDFView/Open
03_table of content.pdf143.8 kBAdobe PDFView/Open
04_abstract.pdf263.42 kBAdobe PDFView/Open
05_chapter 1.pdf677.34 kBAdobe PDFView/Open
06_chapter 2.pdf664.9 kBAdobe PDFView/Open
07_chapter 3.pdf376.18 kBAdobe PDFView/Open
08_annexure.pdf1.33 MBAdobe PDFView/Open
80_recommendation.pdf376.18 kBAdobe PDFView/Open
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