Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/600134
| Title: | An experimental investigation of advertising effectiveness in roadblock advertising |
| Researcher: | Parida, Biswajita |
| Guide(s): | Sahay, Arvind ; Abhishek and Divya, Aruna T. |
| Keywords: | Brand Preference Repetition Roadblock advertising |
| University: | Indian Institute of Management Ahmedabad |
| Completed Date: | 2018 |
| Abstract: | Available newline |
| Pagination: | 147 p. |
| URI: | http://hdl.handle.net/10603/600134 |
| Appears in Departments: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 31.1 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 455.68 kB | Adobe PDF | View/Open | |
| 03_table of content.pdf | 143.8 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 263.42 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 677.34 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 664.9 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 376.18 kB | Adobe PDF | View/Open | |
| 08_annexure.pdf | 1.33 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 376.18 kB | Adobe PDF | View/Open |
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