1. Shodhganga@INFLIBNET
  2. Dayananda Sagar University
  3. School of Commerce and Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/599800
Title: The Impact of Generative Artificial Intelligence on Digital Ads and Consumer Engagement in the Indian Sporting Goods Industry
Researcher: Rahul G. Kargal
Guide(s): Suresh Ranganathan
Keywords: Economics and Business
Management
Social Sciences
University: Dayananda Sagar University
Completed Date: 2024
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/599800
Appears in Departments:School of Commerce and Management Studies

Files in This Item:
File Description SizeFormat 
01 title.pdfAttached File591.03 kBAdobe PDFView/Open
02 prelim pages.pdf715.26 kBAdobe PDFView/Open
03 abstract.pdf640.11 kBAdobe PDFView/Open
04 content.pdf718.23 kBAdobe PDFView/Open
05 chapter 1.pdf1.05 MBAdobe PDFView/Open
06 chapter 2.pdf941.97 kBAdobe PDFView/Open
07 chapter 3.pdf1.65 MBAdobe PDFView/Open
08 chapter 4.pdf2.32 MBAdobe PDFView/Open
09 chapter 5.pdf705.61 kBAdobe PDFView/Open
10 annexures.pdf804.31 kBAdobe PDFView/Open
80_recommendation.pdf573.56 kBAdobe PDFView/Open
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