Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/599720
| Title: | A study on the effect of digital content marketing on consumer based brand equity |
| Researcher: | Mishel Elizabeth Jacob |
| Guide(s): | Johney Johnson |
| Keywords: | Brand equity Business Consumer based brand equity Digital content marketing Economics and Business Social Sciences |
| University: | Mahatma Gandhi University |
| Completed Date: | 2023 |
| Abstract: | newline |
| Pagination: | xiv, 389p. |
| URI: | http://hdl.handle.net/10603/599720 |
| Appears in Departments: | School of Management and Business Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 43.46 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 1.73 MB | Adobe PDF | View/Open | |
| 03_contents.pdf | 46.77 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 1.06 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 628 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 1.37 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 3.15 MB | Adobe PDF | View/Open | |
| 08_annexures.pdf | 4.5 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 188.52 kB | Adobe PDF | View/Open |
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