1. Shodhganga@INFLIBNET
  2. Mahatma Gandhi University
  3. School of Management and Business Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/599720
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DC FieldValueLanguage
dc.coverage.spatialManagement Studies
dc.date.accessioned2024-11-07T06:16:38Z-
dc.date.available2024-11-07T06:16:38Z-
dc.identifier.urihttp://hdl.handle.net/10603/599720-
dc.description.abstractnewline
dc.format.extentxiv, 389p.
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA study on the effect of digital content marketing on consumer based brand equity
dc.title.alternative
dc.creator.researcherMishel Elizabeth Jacob
dc.subject.keywordBrand equity
dc.subject.keywordBusiness
dc.subject.keywordConsumer based brand equity
dc.subject.keywordDigital content marketing
dc.subject.keywordEconomics and Business
dc.subject.keywordSocial Sciences
dc.description.noteBibliography P 258 - 285 Appendices P 286-389
dc.contributor.guideJohney Johnson
dc.publisher.placeKottayam
dc.publisher.universityMahatma Gandhi University
dc.publisher.institutionSchool of Management and Business Studies
dc.date.registered2019
dc.date.completed2023
dc.date.awarded2023
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:School of Management and Business Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File43.46 kBAdobe PDFView/Open
02_prelim pages.pdf1.73 MBAdobe PDFView/Open
03_contents.pdf46.77 kBAdobe PDFView/Open
04_chapter 1.pdf1.06 MBAdobe PDFView/Open
05_chapter 2.pdf628 kBAdobe PDFView/Open
06_chapter 3.pdf1.37 MBAdobe PDFView/Open
07_chapter 4.pdf3.15 MBAdobe PDFView/Open
08_annexures.pdf4.5 MBAdobe PDFView/Open
80_recommendation.pdf188.52 kBAdobe PDFView/Open
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