1. Shodhganga@INFLIBNET
  2. Indian Institute of Management Ahmedabad
  3. Marketing
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/599676
Title: Information presentation in the online environment the role of consumer generated reviews
Researcher: Pandey, Dheeraj Kumar
Guide(s): Banerjee, Bibek ; Banerjee, Arindam and Sarin, Ankur
Keywords: Consumer Reviews
Information Presentation
on-line advertising
University: Indian Institute of Management Ahmedabad
Completed Date: 2012
Abstract: Available newline
Pagination: x, 221 p.
URI: http://hdl.handle.net/10603/599676
Appears in Departments:Marketing

Files in This Item:
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01_title.pdfAttached File153.08 kBAdobe PDFView/Open
02_prelim pages.pdf100.92 kBAdobe PDFView/Open
03_table of content.pdf70.71 kBAdobe PDFView/Open
04_abstract.pdf102.52 kBAdobe PDFView/Open
05_chapter 1.pdf104.38 kBAdobe PDFView/Open
06_chapter 2.pdf214.28 kBAdobe PDFView/Open
07_chapter 3.pdf154.37 kBAdobe PDFView/Open
08_chapter 4.pdf627.93 kBAdobe PDFView/Open
09_chapter 5.pdf144.55 kBAdobe PDFView/Open
10_chapter 6.pdf131.55 kBAdobe PDFView/Open
11_chapter 7.pdf187.37 kBAdobe PDFView/Open
12_chapter 8.pdf73.75 kBAdobe PDFView/Open
13_chapter 9.pdf418.04 kBAdobe PDFView/Open
14_chapter 10.pdf141.42 kBAdobe PDFView/Open
15_chapter 11.pdf84.31 kBAdobe PDFView/Open
16_chapter 12.pdf68.15 kBAdobe PDFView/Open
17_annexure.pdf3.79 MBAdobe PDFView/Open
80_recommendation.pdf68.15 kBAdobe PDFView/Open
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